Package design 2020
The first experience of package design (the 500g pack) in Europe all things considered gave us an idea of how to update packaging.
There are undoubtedly drawbacks in the European package, but there’s no denying the design concept is sophisticated. Minimalist style package made in black with golden elements was appreciated by a number of European countries. The positive feedback we got concerns both the high quality of the tobacco and the attractive package design.
Well, upon requests of customers we reduced the weight of packs from 500g to 100g. The carton was changed to a plastic jar to avoid packs soaking with the syrup. Tobacco quality preservation is also provided by a flow pack in which tobacco is packaged before being placed in a jar.
The updates of packaging include a custom design of the jar with with a logo embossed on the lid; a branded pack inside of the jar; and our label the design of which has been honed to perfection.