The Genels loved to smoke shisha but the stull on the market tasted the same due to being a private brand manufactured abroad while sold in the UK under different company names. Thus with a humble investment from an elder brother Jason Genel they started reaching out to different labs looking for a technologist able to work out a manufacturing process as well as the factory able to carry it out in Europe.
Now it was time to market our product. Most people in the shisha industry have their favourite brands so we first had to introduce the free samples in order to get some popularity. Finally, shisha bars and smoke shops in the Greater London Area have slowly started to recognize the fine luxury.
We have gone international in 2015 when more shisha bars in Ireland and Northern Europe became interested in our stuff recognizing the work and dedication we put into the product.
It is the attention to the details and the painstaking manufacturing process that makes any product really unique. We did not want the generic food flavors either, so we had to come up with our own. Every taste you see on our website is tried and tested to be good.
The Genel Team