Leonardo da Vinci once said, “Simplicity is the ultimate sophistication.”
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In 2018, Genel Smoke had a complex technological and production process, the boiling and drying equipment wasn’t professional so it couldn’t withstand high loads. The production techniques had to be changed.
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The Genius is in the Simplicity.
Following the message, Genel Smoke realised the formula of success does not include a complex technological process but the right order of gathered good-quality ingredients. And we began the selection of ingredients for the new “masterpiece recipe”.
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Genel Smoke 2020 is the fusion of 4 balanced ingredients and a little magic:
— the tobacco leaf from Central Europe with its ideal weather condition for tobacco cultivation.
— a 99.9% purified pharmaceutical glycerin made in Germany. Smoke without the smack.
— a crystal-clear glucose syrup made in Italy. As pure as the driven snow.
— organic flavourings of original German quality.
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Simplicity is the ultimate sophistication. – Leonardo da Vinci