Leonardo da Vinci

Leonardo da Vinci

Leonardo da Vinci once said, “Simplicity is the ultimate sophistication.”

In 2018, Genel Smoke had a complex technological and production process, the boiling and drying equipment wasn’t professional so it couldn’t withstand high loads. The production techniques had to be changed.

The Genius is in the Simplicity.
Following the message, Genel Smoke realised the formula of success does not include a complex technological process but the right order of gathered good-quality ingredients. And we began the selection of ingredients for the new “masterpiece recipe”.

Genel Smoke 2020 is the fusion of 4 balanced ingredients and a little magic:
— the tobacco leaf from Central Europe with its ideal weather condition for tobacco cultivation.
— a 99.9% purified pharmaceutical glycerin made in Germany. Smoke without the smack.
— a crystal-clear glucose syrup made in Italy. As pure as the driven snow.
— organic flavourings of original German quality.

Simplicity is the ultimate sophistication. – Leonardo da Vinci

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